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Author and advocate , 鈥淓verything we believe comes from a story we鈥檝e been told.鈥� Whether they come from our families, the pages of a book or through a screen, stories shape our understanding of the world and how we relate to one another. And the subject of the most persistent and divisive misunderstandings today鈥� what else but race?

, and Paramount’s approach the topic with humility, listening to parents first and then committing to being their nonjudgmental partner. takes a proactive but nonjudgmental approach to supporting parents, caregivers and educators.

The Guide

• sparks conversations about the differences in people鈥檚 appearances
• uses family photos to generate discussions about different kinds of families
• identifies racist behaviors and how to stand up to them
• introduces kids to a range of cultures and celebrations
• highlights the fact that everyone has feelings, fostering the attitude of empathy

A Finger on the Pulse

Makeda Mays Green, senior vice president, Digital and Cultural Insights at Nickelodeon, says, 鈥淲e’re always working to keep our finger on the pulse of kids and families, and today’s kids comprise the most diverse generation ever.鈥�

The team sought to understand and engage with new audiences in a world where half of our audience belongs to a family of color. Michael Levine, chief of Learning and Impact at Noggin, says, 鈥淥ur perspective as a kid’s media organization is not to be political, but to follow the facts where they lead us to.鈥�

Rooted in Research

The Shades of Us study, which ran from 2019 to 2021, included a survey of 15,000 parents and interviews with more than 50 parent-child pairs about different evidence-based, real-life scenarios. The researchers found that families are having conversations about race and racial bias at different stages.

Unmistakably, George Floyd鈥檚 murder and the subsequent reckoning has a lot to do with this project, but Julia Levy, who leads Sparkler Learning, clarified that the effort is more than a response to a crisis. 鈥淲e should be having these conversations with our children as early as possible,鈥� she says, 鈥渁nd as openly as possible, so that they can know that it’s safe to talk about what they鈥檙e seeing.鈥�

Dr. Colleen Russo Johnson, vice president, Digital and Cultural Consumer Insights at Nickelodeon, adds, 鈥淵oung children are so susceptible to different messages, which is why it鈥檚 important for parents and caregivers to find age-appropriate ways to discuss big topics.鈥� She underscores the importance of the photo activities that make it easy for adults and children to explore together. Julia adds that the guide can be used everywhere鈥攐n the playground, in the grocery store or while reading a book or watching TV together.

The Shades of Us research showed white parents, in particular, were avoiding these conversations. Sometimes they changed the subject. Sometimes respondents hid behind declarations of 鈥渃olor blindness鈥� 鈥� though the research shows that recognize that people have different skin color.

Why aren鈥檛 families having these conversations? Russo Johnson offers a generous interpretation: They didn’t know how to have them. They would rather not have them than accidentally say the wrong thing and maybe make things worse. 鈥淧eople have good intentions,鈥� she says. 鈥淢ost of us want a more fair and equitable world, but we just don’t know how to get there. So we’re really just learning as we go.鈥�

A Measurable Difference

In addition to parents and caregivers finding the guide on their own, it is reaching families through public-private partnerships. The city of San Francisco requested the Chinese version. New York City is using the Spanish version.

Before using the guide, parents were asked how prepared they felt having these conversations, and they averaged 2.4 on a scale of 1 to 5. With the guide, it was an average of 4.6.

The Black parent of a 3-year-old called it 鈥渁 parent’s dream come true.鈥� A Hispanic parent said, “It helps you figure out what you need in order to teach your kids the proper way to talk about racism.鈥� A white parent reported, 鈥淚t鈥檚 a place that you can really understand a lot without being embarrassed or misunderstood.鈥�

For Mays Green, a moment in the middle of this project crystallized the power of media and stories. Her six-year-old daughter, Journey, was reading a book about racism and segregation, and she said, 鈥淢om I have an idea.鈥�

As Mays Green recalls, 鈥淎nd I grab my camera because I’m thinking, 鈥極h my goodness, let me see what this great idea is.鈥� She goes to the printer for a sheet of white paper and begins to cut it into strips, showing me how she can tape them to her arm to change the color of her skin.鈥�

Her lesson from the experience: 鈥淎s a media professional and as a mom, I can never forget there’s still work to be done and that collectively we have to do better.鈥�

This isn鈥檛 research for the sake of research, notes Russo Johnson. 鈥淲e can鈥檛 ignore people’s real experiences of racism. We want our kids to be people who step in to stop racism.鈥�

The moral of : Everyone deserves an opportunity to belong. As Mays Green says, the project is about inspiring 鈥渁ll people to value all people.鈥�

These conversations are difficult; they can be painful, but they can also be quite powerful. The Guide models the kind of dialogue the whole country needs right now 鈥� adults as well as kids.

This story originally published on Early Learning Nation and is now archived on 麻豆精品. Learn more here.