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Gov. Roy Cooper considers himself the 鈥渃hief economic development recruiter鈥� for North Carolina. And to build the workforce of the future, he鈥檚 making a massive call for change in how his state and others treat education.

The perennial American push for job growth 鈥� and outcry against overseas outsourcing 鈥� has hovered at the top of the economic and policy agenda: and sweetening the pot of perks to get them to move their operations to areas that need jobs. But, according to Cooper, those might not really be the things companies care most about.

鈥淚 talk to CEOs all over the world 鈥� and the No. 1 thing they ask me is, 鈥楧o you have the people, do you have the workforce?鈥� 鈥� Cooper told Axios鈥檚 Mike Allen last Friday in Washington, D.C. 鈥淭hat question comes before taxes. It comes before quality of life. It is the No. 1 question. If you do not have that workforce, they will not come.鈥�

Cooper鈥檚 comments came at 鈥淩aising the Bar: A Conversation on Education in America,鈥� an event moderated by Allen and presented by 麻豆精品 and the Walton Family Foundation. Govs. John Hickenlooper of Colorado and Jeff Colyer of Kansas also spoke at the town hall event.

On a personal level, Cooper said, those CEOs care most about where their children can go to school if the company relocates. But to have the quality schools, and a skilled and educated workforce to attract corporations to bring jobs, states must put dollars into education and increase teacher salaries.

鈥淚f we could treat our teachers and principals and our school support personnel like the professionals they are, recognize how critical their job is, that they are shaping the workforce for the future, that we not put them down,鈥� Cooper told 麻豆精品 in an interview. 鈥淚 can go through the whole list [of my own public school teachers], and I tell these teachers, 鈥榊ou are making a difference. I remember who they were, these kids will remember who you are in helping shape their lives, and what better way to have a positive effect.鈥� 鈥�

Watch Gov. Roy Cooper鈥檚 backstage chat with 麻豆精品:

One of the biggest mistakes states are making, Cooper said, is cutting taxes to the point that they can no longer adequately fund education. That鈥檚 what his predecessor, onetime political foe Gov. Pat McCrory, did, and Cooper criticized North Carolina for cutting individual income and corporate taxes over the past several years 鈥渁t the expense of education.鈥�

鈥淪tates cannot print money. States cannot lift the debt ceiling,鈥� he said. 鈥淲e see some of the aftereffects of this聽in some of the Midwestern states that have decided to go this route. It is intolerable.鈥�

Watch Gov. Roy Cooper鈥檚 full conversation with Axios鈥檚 Mike Allen:

On the National Assessment of Educational Progress, commonly known as the Nation鈥檚 Report Card, North Carolina students in math and reading in 2015, the latest year for which data are available. North Carolina high school students graduated at a rate of 86 percent in 2016, two percentage points better than the national average of 84 percent.

But those modest educational wins over national averages aren鈥檛 translating to the workforce. North Carolina鈥檚 unemployment rate was a seasonally adjusted 4.5 percent in December, compared with the national 4.1 percent, according to the Bureau of Labor Statistics. And those figures are even more dire when broken down by educational attainment: Nationally, the unemployment rate for high school graduates with no college experience in 2016 was 4.6 percent. That rate climbs to 6.5 percent for those without a high school diploma.

And about 85 percent of the jobs that will be available in 2030 , according to a 2017 report by the Institute for the Future. Compounding that challenge in North Carolina is a gaping urban-rural divide, as well as the fact that 鈥� and one-fifth of them have parents who aren鈥檛 working at all. So growing opportunities outside the research and financial hubs of Charlotte and the are key to equity and boosting the state鈥檚 economy.

Of North Carolina鈥檚 100 counties, 13 surround the Triangle 鈥� home to major corporations like Cisco Systems, GlaxoSmithKline, and Pfizer. To the southwest, Mecklenburg County encapsulates Charlotte, home to Bank of America and Wells Fargo. Those 14 counties alone house nearly 36 percent of the entire state鈥檚 workforce, according to Bureau of Labor Statistics data.

To address these issues, Cooper , an initiative announced earlier this month to raise workforce development to the top of North Carolina鈥檚 priorities.

This means bringing businesses together, he said, to 鈥渓ower the thresholds of educational attainment鈥� and help students, as well as those hiring, understand that two- and four-year degrees do not need to be the universal prerequisite for all types of employment 鈥� that other types of certifications can provide career opportunities. It also means working with companies to create internships and apprenticeships to learn and communicate more about what human capital businesses need.

Cooper鈥檚 subdued, collaborative 鈥渞ecruiter鈥� approach is perhaps heretical in a political climate fueled by sensation and fury. Throughout his onstage discussion Friday, as well as in a subsequent backstage interview with 麻豆精品, not once did Cooper use the words 鈥渇ight鈥� or 鈥渂attle鈥� to describe the revolution he is leading on education 鈥� despite the state of political combat he鈥檚 been in, even since before his inauguration.

The Democratic former state attorney general defeated McCrory, a Republican, in 2016 by a slim 0.2 percent 鈥� just over 10,000 votes 鈥� and only after a month-long postelection stalemate, ballot recounts, and statewide acrimony over the fiercely contested race. McCrory鈥檚 one term in office was embroiled in a national firestorm for lesbian, gay, bisexual, and transgender people. The run-up to that election was scrutinized nationwide and so heated that comedian Will Ferrell showed up to a tailgate at North Carolina State University .

And amid the charged rhetoric in the aftermath of the Florida school shooting that killed 17 people earlier this month, Cooper鈥檚 rallying cry for a crusade against firearms in schools was similarly resolute.

鈥淚 think it鈥檚 ridiculous,鈥� Cooper said of President Trump鈥檚 proposal . 鈥淎ll options have to be on the table to prevent this senseless gun violence, and we鈥檝e got to do something. Hopefully, hopefully, we鈥檒l see this push to get something done. The president has said that he was going to do some things, but he said some things before that he hasn鈥檛 done, so we鈥檒l see.鈥�

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